Run both sides of your lead network from one cockpit
As a lead network you manage two sides at once: publishers who deliver requests and buyers who take them. In practice that operation ends up spread across a form tool, a spreadsheet full of buyers, half-manual routing, and payouts pieced together by hand at the end of the month. Every tool knows only a fragment of the truth.
OXIAE is the operating system for lead generators. You license the platform and run your entire operation (intake, verification, matching, routing, billing, payouts, disputes and dashboards) from one cockpit, under your own brand. Publishers and buyers are no longer separate systems, but two sides you steer from the same environment.
Control here is not a brake but a growth enabler. Because provenance, consent and a full audit trail run by default, you can take on new publishers and serious buyers without losing oversight. You can show at any moment what happened to a request: exactly what you need to scale in sensitive verticals.
The demo is not a slideshow but a live walkthrough of the real platform. You see how your marketplace runs from intake to payout in one environment, under your own brand, ready to build on right away.
- Publishers & labels under your own brand
- Routing on rules, region and quality
- Billing to buyers, payouts to publishers
- Audit trail & dashboards in real time
The operation
How your marketplace runs on OXIAE
One clear route from intake to payout. Every step with provenance, consent and logging, so scale never comes at the cost of control.
Intake under your own brand
Landing pages, forms, publishers and AI agents deliver requests under your brands and labels, while OXIAE stays invisible.
Verification & consent
Provenance, consent and quality are checked and recorded before any further processing.
Matching & routing
Requests are routed to the right buyer based on your rules, region and quality.
Buyers
Every buyer receives relevant requests with full visibility into provenance and consent.
Payouts & billing
Billing to buyers and payouts to publishers, with clean handling of disputes.
How routing works
From intake to the right buyer
Routing in OXIAE runs on rules that you, as the operator, put together yourself: on request type, region, quality score, availability and the agreements you have with each buyer. Every request runs through those rules and lands with the buyer that fits best at that moment, not whoever happened to be first on a list.
You work with daily caps, priorities and exclusions, so a buyer never receives more requests than agreed and a publisher never unintentionally delivers to the wrong party. If a buyer fills up or a request falls outside the rules, routing automatically finds the next suitable alternative.
You set the exact rules yourself per label and buyer.
Onboarding publishers and buyers
Connecting new publishers and buyers happens in a structured way, so your marketplace expands without quality or oversight suffering for it.
Connect a publisher
Link a landing page, form, publisher or AI agent to a label. You define which fields, consent text and provenance data are sent along.
Set up a buyer
Define each buyer’s verticals, regions, daily caps, priorities and settlement terms. Processor role and rights are set correctly from the start.
Rules & test delivery
Set up routing rules and run a test delivery, so you see how requests flow before there is volume on it.
Go live & monitor
Put the publisher or buyer live and track volume, quality, billing and payouts in real time in the dashboard. You can adjust at any moment.
Why at scale
The operating system under every growing lead network
Central management
What you manage centrally
The four levers a lead network runs on every day, together, in one place, under your own brand.
Labels & white-label
Multiple brands, domains and forms in one environment, fully under your own house style, multi-tenant.
Buyers & routing
Distribute requests to the right buyer based on your rules, region and quality.
Billing & payouts
Billing to buyers, payouts to publishers and clean handling of disputes.
Audit trail & dashboards
Full visibility and exportable logs for every request, from intake to payout.
White-label & multi-tenant
A lead network rarely runs on one brand. In OXIAE you manage multiple labels, domains and forms side by side, each with its own house style, consent text and provenance settings: fully white-label, so OXIAE is never visible to your publishers or buyers.
Each label is a self-contained, multi-tenant environment with its own reporting. You see per brand what comes in, how it performs and where it goes, while you steer the entire portfolio from one account, under your own brand, without having to build it yourself.
Billing, payouts & disputes
Settlement is where fragmented networks most often grind to a halt. OXIAE tracks per request which publisher delivered and which buyer received it, bills buyers and calculates payouts to publishers automatically based on your agreements: per item, per quality class or per period.
If a request is disputed, the dispute is tied to that same request, with provenance, consent and audit trail attached. You assess disputes on facts instead of email threads, and the outcome settles automatically in billing and payout.
Quality & verification at scale
Checking quality by hand works up to a few hundred requests a month. After that you need verification that scales with you. OXIAE checks provenance, consent, duplicates and completeness automatically, before a request is passed on to a buyer.
Every publisher gets an ongoing quality score, fed by verification outcomes and disputes. That way you see early which publishers to scale up and which to adjust, without having to review every request yourself.
A network on separate tools vs. on OXIAE
Running a lead network on separate tools works until the volume grows. After that, time goes into connecting, checking and figuring things out instead of into growth.
Frequently asked questions from lead networks
The questions we get most often from operators moving their network onto, or building it on, OXIAE.
Can I migrate my existing network without taking everything offline?
Yes. You connect publishers and buyers step by step, run a test delivery per connection and set them live once it works. That way you migrate in phases alongside your current setup, instead of switching everything over at once.
Can AI agents deliver as a publisher?
Yes. AI agents deliver through the same structured interface as other publishers, under their own label. They go through the same verification, consent check and quality scoring, so a request delivered by an agent is just as auditable as any other.
How does white-label work toward my publishers and buyers?
OXIAE stays invisible. Forms, domains and communication run under your brands. You manage multiple labels multi-tenant side by side from one account, each with its own house style and reporting.
What happens when a buyer reaches their daily cap?
Routing skips that buyer and automatically finds the next suitable alternative based on your priorities and rules. No one receives more requests than agreed and no request falls through the cracks.
How are billing and payouts handled?
Per request, OXIAE tracks which publisher delivered and which buyer received it. Billing to buyers and payouts to publishers are calculated automatically based on your agreements, and disputes settle automatically into the outcome.
Do I keep control over the routing rules myself?
Completely. As the operator you set them yourself on request type, region, quality score, priority, daily caps and exclusions. Changes take effect immediately and you test them with a trial delivery before there is volume on it.
Is this also suitable for sensitive verticals such as legal?
Yes. The compliance foundation is designed around consent, provenance and a full audit trail per request, GDPR compliant. You can show at any moment what happened to a request: exactly what you need to scale in controlled categories.
What about reporting per label and buyer?
Every label and every buyer has its own exportable reporting: volume, quality, routing, billing and payouts. You steer the whole portfolio from one cockpit and can zoom in at any level.
“Before we switched, our operation was spread across five tools and a handful of spreadsheets. Now publisher, buyer and payout all hang on the same request and we run both sides from one cockpit, under our own brand, without having built it ourselves.”
Read more
- View the platformThe complete walkthrough from intake to payout, under your own brand.
- Matching & routingHow requests reach the right buyer based on rules, region and quality.
- Billing & payoutsBilling to buyers and settling with publishers, disputes tied to the request.
- White-label managementMultiple labels, domains and forms, multi-tenant under your own brand.
Ready to run your marketplace from one cockpit?
Book a demo and see live how labels, routing, billing, payouts and audit trail come together on the same request.