Your brand on a white-label platform
License the operating system for lead generators and run your entire operation under your own name. Your own domains, your own labels, publishers and buyers who see only your brand, and multiple labels from one account.
White-label means you license the complete OXIAE platform and run your lead operation under your own brand. You are the operator. The publishers who supply requests, the buyers who receive leads and the visitors to your landing pages see only your name, your domain and your visual identity. OXIAE runs invisibly underneath: we provide the technology, the security and the compliance, while you keep the brand, the customer relationship and full control.
That is exactly the difference with building it yourself or using a standalone lead tool. You do not have to develop intake, verification, matching, billing, payouts and an audit trail yourself, and you are not building your proposition under someone else’s name. Instead, you present one consistent, recognizable brand (or multiple labels side by side in a multi-tenant setup) from one account. Everything you need to manage your lead operation professionally and demonstrably from intake to payout lives in one place, and appears to the outside world entirely as your own.
Fully under your own brand
Everything you need to present and manage your lead operation under your own brand.
Your own domains
Connect your own domains and subdomains, so every page and the entire operator portal live entirely under your brand.
Branding & visual identity
Logo, colors, typography and tone of voice fully aligned with your brand, with no reference to OXIAE anywhere.
Forms & landing pages
Build intake forms and landing pages under your own brand, with consent and provenance recorded by default.
Multiple labels
Run multiple brands and propositions side by side from one account, each fully isolated in a multi-tenant setup.
Publishers & buyers under your brand
Publishers and buyers log in to your portal, under your name: you remain the only party they ever see.
Per-label reporting
Track volume, quality and performance separately per label, clearly and exportably.
Why white-label with OXIAE
Lead generators want two things at once: a strong brand of their own to the outside world, and a foundation that demonstrably complies with the GDPR, with consent, provenance and an audit trail built in. Building it yourself takes months and stays fragile; a ready-made lead tool forces you into someone else’s brand. White-label combines the best of both: you keep control over presentation, proposition and customer relationship, while we provide and maintain the heavy, auditable infrastructure.
Build your own proposition
Run your lead operation under a strong, recognizable brand toward publishers and buyers, with OXIAE invisible in the background.
Manage everything centrally
Domains, branding, forms and multiple labels in one place: one operating system instead of scattered tools.
Scale without building
Add labels and grow in volume without having to build or maintain your own infrastructure, compliance or reporting.
How to set up a white-label brand
From an empty brand to a live lead operation under your own domain, in four clear steps.
Connect & verify a domain
Point your own domain or subdomain and confirm ownership via a DNS record. We automatically arrange a valid SSL certificate, so your landing pages and your operator portal are immediately secure and reachable under your own address.
Set up branding
Upload your logo, choose your brand colors, typography and favicon. You set the visual identity per label, including tone of voice, so every page, portal and email consistently looks like yours.
Build forms
Assemble intake forms and landing pages with the fields you need. Consent text, provenance and timestamp are logged by default, so every request is demonstrably collected.
Invite publishers, buyers & team
Invite publishers, buyers, colleagues and partners with the right role and permissions per label. Everyone logs in under your brand and sees exactly what fits their task, no more and no less.
Fully invisible infrastructure
The idea behind white-label is simple: your publishers, buyers and visitors work with your brand and notice nothing of the technology underneath. OXIAE stays entirely in the background. Below you see exactly what everyone outside your organization does and does not get to see.
What they do see
- Your own domain in the address bar, with a valid certificate: for example portal.yourbrand.com.
- Your logo, colors and visual identity on every page, in every form and in the publisher and buyer portal.
- Emails from your own email domain and sender, such as leads@yourbrand.com.
- Your own privacy statement, terms and contact details.
What they do not see
- No reference to OXIAE: not in the URL, not in the page footer, not in the portal, not in emails.
- No OXIAE branding, logos or default texts from the platform.
- No shared infrastructure becoming visible: every label is presented separately, fully isolated in a multi-tenant setup.
- No technical details about routing, storage or the processing behind the scenes.
One account, multiple labels
Running multiple propositions or serving different sectors? With multi-tenant management you run a portfolio of labels side by side, each with its own domain, visual identity, publishers, buyers and reporting, from one central OXIAE account.
A concrete example
Say lead generator Nordveld Media runs three different markets. In one account, three labels run side by side in a multi-tenant setup:
Label 1: Solar panels
solar.nordveld.com · green visual identity · buyers: installers
Label 2: Mortgages
mortgage.nordveld.com · blue visual identity · buyers: advisors
Label 3: Personal injury
law.nordveld.com · own sub-brand · buyers: lawyers
Each label has its own forms, email sender, publishers and buyer list. The operator at Nordveld sees all three labels in one overview, while an external copywriter working on label 3 only gets access to that one label. Does Nordveld want to add a fourth market? Then a label simply gets added, without a new account, new tooling or extra platform to build.
Roles, permissions & scale
As you add more labels and people, the overview must not disappear. That is why everything is built around clear roles, fine-grained permissions and reporting that stays separated per label.
Roles
From operator and label manager to publisher and buyer: every user gets a role that fits their place in your operation, and logs in under your brand.
Permissions
Decide per label and per role who may view, edit, export or pay out. Access can be scoped to exactly the labels someone belongs to.
Per-label reporting
Volume, quality and performance can be tracked and exported per label. A central overview shows all labels together, without mixing up the figures.
Processor and controller per label
With white-label it is important that the GDPR roles are clearly defined. As a rule, you as the operator (or the client behind a specific label) are the controller: you determine why and how applicants’ personal data is processed. OXIAE acts as the processor, processing this data solely on the basis of your instructions.
We set out that relationship in a data processing agreement. If you run multiple labels for different clients, the controller role can differ per label: for one label you are the controller yourself, for another your client is, while you then act as a (sub)processor. The platform maintains this separation in a multi-tenant setup, so data, consent and audit trail remain neatly assignable per label to the right party.
That way it remains demonstrable at all times who is responsible for what, a condition for handling requests responsibly and auditably. You can read more about this on the Roles & processors page.
Frequently asked questions about white-label
The most common questions about brands, domains, multi-tenant and roles.
Do my publishers or buyers see anywhere that OXIAE is behind it?
No. Everything runs under your own domain, visual identity and email sender, including the portal where publishers and buyers log in. There is no OXIAE branding in the URL, on the pages or in the emails. The infrastructure stays entirely invisible to everyone outside your organization.
Can I use my own domain and email sender?
Yes. You connect your own domain or subdomain and verify ownership via a DNS record; we automatically arrange a valid SSL certificate. Emails are also sent from your own email domain and sender, so your entire operation falls consistently under your brand.
How many labels can I run?
You run multiple labels side by side in a multi-tenant setup from one account, each with its own domain, branding, forms, publishers, buyers and reporting. Adding a new label is possible without a new account or separate tooling, ideal for lead generators with multiple propositions.
How do I arrange access for my team, publishers and buyers?
You invite people with a role and permissions per label. That way an operator gets the full overview, while for example a publisher or an external copywriter only has access to one specific label or component. Everyone logs in under your brand and sees exactly what fits their task.
Who is the controller and who is the processor?
As a rule, you as the operator or the client behind a label are the controller and OXIAE acts as the processor, on the basis of a data processing agreement. With multiple labels this role allocation can differ per label; the platform maintains that separation in a multi-tenant setup.
Does the reporting stay separated per label?
Yes. Volume, quality and performance can be tracked and exported per label, while a central overview shows all labels together. The figures of different labels never get mixed up.
“We brought three labels together under one account and run everything ourselves. Our publishers and buyers only see our label; they never need to know the technology underneath.”
Ready to run your entire lead operation under your own brand?
Book a demo and see live how you manage domains, branding, forms and multiple labels multi-tenant, fully under your own brand, from one account.