Work out your margin and ROI on leads
Buying in leads and want to know if it adds up? Enter your lead volume, costs and close rate and see an estimate of your revenue, cost, margin and ROI per month.
Enter your figures
The number of leads you buy or receive per month.
What you pay on average per lead, in euros.
What share of leads eventually becomes a customer.
The average revenue one closed customer brings you, in euros.
Estimated monthly result
Margin
€0
ROI
0%
Revenue
€0
Cost
€0
This is an estimate based on your own assumptions, not a guarantee. Other costs such as staff and overhead are not included.
How does this tool calculate?
Revenue is: leads per month × close rate × average customer value. Cost is: leads per month × cost per lead. The margin is revenue minus cost. The ROI is the margin divided by the cost, as a percentage. Without lead cost the tool shows no ROI, because there is nothing to divide by.
The result is a simplified model to compare scenarios. It is your own input, not an industry figure and not a promise about your result.
Frequently asked questions
Short answers to the questions that come up most often about this calculator.
What does the margin mean in this tool?
The margin is your estimated revenue from closed leads minus the cost of all leads you buy in a month. It is a simplified picture: other costs such as staff, software and overhead are deliberately left out.
How is the ROI calculated?
ROI here is the margin divided by the lead cost, expressed as a percentage. An ROI of 200% means that for every euro of lead cost you keep two euros of margin, according to your own assumptions. Without lead cost, an ROI percentage cannot be calculated.
Which customer value should I enter?
Enter the average revenue that one closed customer brings you. If you work with returning customers, you can choose the value of the first order or the expected customer value over time. Be consistent in what you enter.
Is this a guarantee of my result?
No. The result is a calculation model based on your input, meant to compare scenarios. Actual margins depend on lead quality, follow-up, price and market. Use it as a tool, not as a promise.
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